Is Pinterest going too far with its new wellness policies?

Pinterest believes it can help. As of July 1, Pinterest banned all weight loss ads on their platform. It highlighted the increase of body image struggles and eating disorder rates since the start of the pandemic, and says it wants users to have a safe place to enjoy their favorite things.

“Pinterest is the place people come for inspiration to create the life they love. It’s where everyone belongs — regardless of body shape or size. We’re empowering Pinners to plan for a summer and beyond without weight loss ads, so they can focus on what matters most,” the social media company wrote.

Its updated policy now not only prohibits weight loss pills and procedures, but also body mass index (BMI) references, before-and-after weight loss images, and anything that idealizes or demoralizes a certain body type, and more.