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Way off Target: retailer’s Photoshop faux pas supports unrealistic body image (Examiner.com)

Chief Marketing Officer Julie Holland Faylor, MHS, CEDS is the National Eating Disorders Examiner. Read an excerpt below from her blog post "Way off Target: retailer’s Photoshop faux pas supports unrealistic body image": I love Target. This ubiquitous retailer has built a strong brand providing consumers with not just basic goods for the home and everyday life, but helping people add some affordable individualism and style to their worlds. We’ve all been there, some of us more than others. We’re usually just there for an extension cord and some paper towels, but end up leaving with a cute butter dish, matching kitchen towels and a decorative wreath for the next holiday on the calendar. My daughter, who is now twelve, shares my affinity for Target—she still displays child-like joy while perusing knick knacks in the holiday aisles, but being a tween, she’s also starting to love the fashion collections showcasing the world’s hottest designers. To be honest, I love Target a little less this week, after their egregious use of Photoshop in their swimsuit images became overwhelmingly obvious. The images in question, which were displayed prominently on Target’s website, featured a Juniors swimsuit model who appeared to be missing some normal parts of her body, including parts of her groin. Altering a photo in this region of the body suggests that Target was attempting to give the model a “thigh gap,” the aspirational—and potentially dangerous—body image ideal that suggests the perfect female figure will have a defined space between the thighs. Because “thigh gap” is widely equated with thinness, it has emerged as a significant trend in eating disorder culture. Another disappointing part of this situation is that the model in question was very thin to begin with, even before digital retouching... Visit her blog to read the article in its entirety.

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