UK "Beach Body Ready" ad ban underscores unhealthy body image messages in US ads (

Chief Marketing Officer Julie Holland Faylor, MHS, CEDS is the National Eating Disorders Examiner. Read an excerpt below from her blog post "UK 'Beach Body Ready' ad ban underscores unhealthy body image messages in US ads": This week, the United Kingdom’s official advertising authority is making news for banning a poster ad campaign featuring model in bikini and the words “Are you beach body ready?” Following receipt of nearly 400 complaints insisting the protein shake ad is offensive, irresponsible and harmful because it promotes an unhealthy body image, the Advertising Standards Authority called for removal of the ads and is looking into whether the ad violates the UK code relating to “taste, decency and harm and offence,” which was designed to harness social irresponsibility on the part of companies selling products and services. In a widespread showing of support for the agency’s decision, over 50,000 people have signed an online petition calling for the weight-loss shake ads to be removed because they "body-shame" women... Visit her blog to read the article in its entirety.

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