Fitness studios play an important role in clients’ lives, providing inspiration and a community to help them live a healthier life. When it comes to clients who don’t fit your typical mold, however, such as those nursing an injury, those who are above your typical age range, or those dealing with a personal health concern, positive corrections and focus on what they’re doing right can go a long way towards increasing self esteem—and the likelihood of them returning to your studio.
Below, we share a few tips to keep your clients happy and provide your staff with the sense of reward you only get when you make a positive impact on someone’s life.
BE SENSITIVE TO UNSEEN HEALTH CONCERNS
Most everyone loves personal attention, whether it’s a shout out in class, a quick form correction, or a genuine question about someone’s life outside the gym. If you want people to feel comfortable right away and to keep coming back, then it’s all about how much effort and attention you give them. Similarly, when someone is upfront about a health issue they’re facing, checking in could help mitigate any anxiety they have around being in the class and coming back to it.
Zayna Gold, owner of Boston Body, is a Pilates instructor with a special appreciation for what many of these clients are facing: she was diagnosed with IBD (inflammatory bowel disease) and has since made it part of her mission as an instructor and studio owner to facilitate a nurturing environment for those struggling with autoimmune diseases.
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ERC Insight's Clinical Director & Director of Trauma Services, Liva Adia Budrys, LCSW, AM, E-RYT 500, was recently featured on AfterClass.com discussing how yoga instructors can focus on healthy body image, encouraging gains in mental and physical strength rather than changes in body shape.