Eating Recovery Center Selects Lisa Diaz as Marketing Analytics Director
Experienced Communications Professional Lends Strategic Insight to Eating Disorders Treatment Center’s Marketing Programs Eating Recovery Center (www.EatingRecoveryCenter.com), a national center for eating disorders recovery, today announced that it has named Lisa Diaz, MBA, its new marketing analytics director. In this role, Ms. Diaz will monitor organizational marketing analytics and leverage key findings to develop and implement marketing and communications strategies and initiatives. She will also create high-level content for marketing outreach, manage key vendor and consultant relationships and provide strategic support to the chief marketing officer. “Ms. Diaz’s diverse experience, analytical mindset and creative approach will serve as tremendous assets to Eating Recovery Center as we identify marketing opportunities and develop new strategies to engage potential patients and referring professionals,” said Kenneth L. Weiner, MD, FAED, CEDS, chief executive officer, chief medical officer and founding partner of Eating Recovery Center. Ms. Diaz is a marketing and communications professional with a diverse skill set, including strengths in the areas of writing and strategic planning. Most recently, she served as an account executive at CSG|PR, where she developed integrated B2B communications campaigns for trade-facing education clients, as well as carefully crafted programs to heighten visibility of consumer products. Her strategies leveraged local and national media relations, content generation, proprietary research and traditional marketing outreach activities to complement and drive organizational objectives. Concurrently, Ms. Diaz served as a freelance communications consultant to a private in-home healthcare provider. She was tasked with planning and conducting a brand audit, from which she developed a comprehensive stakeholder outreach strategy and recommendations for organizational execution. Prior to moving into public relations, Ms. Diaz served as a project coordinator for a specialty healthcare company. There, she managed the development and implementation of brand identity and awareness initiatives supporting the company’s strategic growth objectives. Ms. Diaz earned an MBA with a concentration in marketing from the Daniels College of Business at the University of Denver, as well as a B.A. in communication from the University of Colorado at Boulder. She is also a published author, whose byline articles – written on behalf of clients – have appeared in such publications as The Wall Street Journal, U.S. News and World Report and American City Business Journals. About Eating Recovery Center Eating Recovery Center is a national center for eating disorders recovery providing comprehensive treatment for anorexia and bulimia. Denver-based facilities include a licensed behavioral hospital treating adults, an outpatient office and a licensed behavioral hospital treating children and adolescents. Under the personal guidance and care of Drs. Kenneth Weiner and Emmett Bishop, and the newest additions to our leadership team - Drs. Craig Johnson and Ovidio Bermudez, our collaborative programs provide a full spectrum of services for children, adolescents and adults. Our integrated program offers patients from across the country a continuum of care that includes inpatient, residential, partial hospitalization, intensive outpatient and outpatient services. Our compassionate team of professionals collaborates with treating professionals and loved ones to cultivate lasting behavioral change. For more information please contact us at 877-218-1344 or info@EatingRecoveryCenter.com or confidentially chat live on our website at www.EatingRecoveryCenter.com.