Privacy Policy

Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information obtained from users of the website.

This Privacy Policy explains what Personal Information that Eating Recovery Center and certain of its affiliated entities, including Pathlight, may collect from you, how we may use it, the choices you have regarding our use of it, and whether we disclose it to anyone when you access our websites at eatingrecoverycenter.com and pathlightbh.com (the “Sites”), including all content, information, and functionality available through the Sites, and when you otherwise interact with us regarding our products, services or offerings (collectively referred to as the “Services”). By using our Services, including the Sites, you acknowledge the terms of this Privacy Policy as they may be amended from time to time.

The following outlines our Privacy Policy.

  • We will collect and use Personal Information solely with the objective of fulfilling those purposes specified by us in this Policy and for other related purposes, unless we obtain the consent of the individual concerned or as required by law.

  • We only will retain Personal Information as long as necessary for the fulfillment of specified purposes.

  • We will collect Personal Information only by lawful means and, where appropriate, with the knowledge or consent of the individual concerned.

  • Collected Personal Information will be restricted to the purposes for which it is to be used as outlined below, and, to the extent necessary for those purposes, as accurate, complete, and up-to-date as possible.

  • We will protect Personal Information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

  • We will comply with all applicable provisions of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) as may pertain to information collected from users of our Sites.

  • We will make readily available information about our policies and practices relating to the management of Personal Information obtained from users of our Sites. We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of Personal Information is protected.

Personal Information Collected

We treat any data that identifies, or reasonably can be linked to, an individual consumer as “Personal Information.” Data that has been de-identified or aggregated so that it cannot reasonably be linked to an individual consumer is not Personal Information, and we may use that data for any purpose. Personal Information also does not include publicly available information, such as information that is lawfully made available through federal, state, or local government records. We may use de-identified, aggregated, or publicly available data, for any purpose. We do not attempt to re-identify de-identified data unless we have been given consent to maintain and use the data in identifiable form.

We may collect the following categories of Personal Information when you visit our Sites, purchase our Services, or otherwise interact with us:

  • Identifying Information - such as name, mailing address, phone numbers, and email addresses.

  • Internet or Similar Network Activity - such as your activity related to your interaction on our Sites, as well as your interaction with our advertising and other communications, which may include your IP address and browsing activity.

  • Commercial Information - such as information relating to your purchases and services, including your purchasing or consuming histories or tendencies.

  • Financial Information - such as your bank account number, credit card number or other financial information when you purchase Services from us, which is maintained by our service providers.

  • Health Information – such as prior diagnoses or health conditions.

  • Demographic Information – such as age, race, ethnicity and gender obtained during patient assessments.

  • Inferences drawn from the above information.

How We Obtain Your Personal Information

We obtain Personal Information We obtain Personal Information directly from you, automatically through your use of our Services and Sites, and from other sources, including our business partners, service providers, data enrichment providers, marketing and analytics providers, publicly available sources, and other third parties. For example, we may obtain contact and professional information from data enrichment and sales intelligence tools, such as ZoomInfo Copilot, for business development and lead-generation purposes. We may also receive or obtain claims-related data and other market or provider information from claims administrators, business partners, and other third parties to help us understand market conditions, evaluate providers, and improve our operations. We may also obtain Personal Information from marketing vendors and similar partners that help us identify, contact, and engage prospective business customers.

Purpose of Processing Data

We may use the Personal Information we collect from you for the following purposes:

  • To provide you with our Services and send you information you request.

  • To deliver personalized marketing and advertising to you about our Services, and to enable additional features on our Services and to provide you with a personalized service.

  • To provide you with the best service and improve and grow our business, including by understanding our customer base and understanding the effectiveness of our marketing.

  • To conduct internal research to develop, improve or repair our products, services, or technology, including to understand how our Services are being used, track site performance, and make improvements.

  • To deliver tailored advertising on our Services based on your preferences or interests across services and devices and measuring the effectiveness of ads.

  • To protect and secure our Services, assets, network, and business operations, to comply with legal requirements, including lawful government requests, and to detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal.

  • To investigate, prepare for or defend legal claims.

We do not use or disclose sensitive personal information, as defined by the California Consumer Privacy Act (“CCPA”), for purposes that would require a consumer to exercise a right to limit under the CCPA.

Data Sharing

Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. Any other mentions in this policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. If you wish to be removed from receiving future communications, you can opt out by texting STOP.

We may share Personal Information, subject to your consent or other relevant legal basis, with the following third parties:

  • Service Providers: We engage third parties to act as our service providers and perform certain tasks on our behalf in connection with delivering you our Services. The tasks performed by service providers include: (1) processing and storing Personal Information; (2) assisting with marketing communications, advertising, and strategic initiatives to enhance the Services; (3) processing credit card or other financial charges; and (4) providing technology services. We may provide service providers with all categories of Personal Information described above so they may act on our behalf. We take reasonable steps to ensure that our service providers are contractually obligated to keep Personal Information confidential and only utilize the Personal Information as permitted.

  • Affiliates: Other companies of our group, such as subsidiaries and affiliated companies.

  • Other Legal Purposes: We also may share Personal Information: (1) with your consent; (2) to respond to subpoenas, court orders, or other legal process or otherwise as required or allowed by law or the competent governmental or judicial authorities; (3) to cooperate with law enforcement, government or regulatory entities, and safety or investigation authorities; (4) when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or other illegal activities or to establish or preserve a legal claim or defense; (5) to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, malicious or deceptive activities, or other illegal activity, or preserve the integrity or security of systems; (6) to investigate, establish, exercise, prepare for, or defend legal claims; or (7) as part of a corporate restructuring, sale of assets, merger or divestiture.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text message services.

Depending on applicable law, we implement contracts with some third parties to ensure that data is processed based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.

Use of Cookies and Other Tracking Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Cookies are small files stored by most internet browsers to track visitor information and enable us to make its web-offering more relevant to you.

What cookies do and why?

  • Strictly necessary cookies: these cookies are necessary for us to provide you with the basics functionalities of our Sites and cannot be switched off in our systems.

  • Performance and analytical cookies: these cookies allow us to count visits and traffic sources in order to measure and improve the performance of our Sites.

  • Functional cookies: these cookies are used to provide enhanced functionality and personalization during your visit.

  • Targeting or advertising cookies: these cookies may be set through our Sites by our advertising partners to build a profile of your interests and provide you with relevant advertisements.

If you choose, you can set your browser to reject cookies or you can manually delete individual cookies or all of the cookies on your computer by following your browser’s help file directions. However, if your browser is set to reject cookies or you manually delete cookies, you may have some trouble accessing and using some of the pages and features on our Sites. Please note that browser-management tools for cookies are outside of our control, and we cannot guarantee their effectiveness.

Security of Your Personal Information

We use commercially reasonable administrative, technical and physical safeguards to protect Personal Information, considering the nature of the Personal Information and the threats posed. However, there is security risk inherent in all internet and information technologies, and we cannot guarantee the security of your Personal Information.

Third Party Websites and Applications

Our Sites may contain links to websites or applications hosted by third parties. This Privacy Policy only applies to websites and applications within our control and does not apply to any third-party sources. Any data collected through third party websites or applications is subject to the privacy practices of the third party, and you should review the privacy policies of these third parties prior to sharing any data.

Rights and Choices of Consumers

We provide our customers in California, Nebraska and Texas with certain rights regarding their Personal Information in accordance with those states’ laws. This section describes the legal rights of residents of those states and explains how to exercise those rights. We will not discriminate against you for exercising any of these rights.

Please note that rights provided by this section may not apply to our handling of protected health information that is subject to HIPAA or the California Medical Information Act, including any data we collect through your hearing devices or the Thrive app, or to any other Personal Information subject to an exemption under CCPA Section 1798.145(c) – (f).

Right to Know About Personal Information Collected, Used, or Disclosed

You have the right to request that we disclose certain information to you about our collection, use and disclosure of your Personal Information. Once we receive your request and verify your identity, we will disclose to you: (1) the categories of Personal Information we collected about you; (2) the categories of sources for the Personal Information; (3) our business or commercial purpose for collecting or disclosing that Personal Information; (4) the categories of third parties with whom we shared that Personal Information; and (5) the specific pieces of Personal Information we collected about you in the preceding 12 months.

Right to Delete Personal Information Collected or Maintained

You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your request and verify your identity, we will permanently delete (and direct our service providers to delete) your Personal Information from our records, unless a legal exception to deletion applies.

Right to Correction of Personal Information

You have the right to request that we correct inaccurate Personal Information that we maintain about you.

Right to Opt-Out of the Sale or Sharing of Your Personal Information for Targeted Advertising

You have the right to opt out of the sharing of your Personal information for targeted advertising. As noted above, we engage in personalized or targeted advertising using third-party cookies or pixels. In connection with such advertising, we may share the following categories of Personal Information with marketing partners: (a) device information and identifiers, such as unique advertising identifiers and cookies, and IP address; (b) usage information, such as browsing history; (c) location information, such as city; and (d) inference data. We do not otherwise sell your Personal Information, and we have no actual knowledge of selling or sharing Personal Information of minors under 16 years of age to non-affiliated third parties without affirmative consent

Additionally, if you enable a browser-based opt-out preference signal, such as Global Privacy Control, in certain jurisdictions, upon receipt or detection, we will make reasonable efforts to treat the signal as a valid request to opt out of the sharing of Personal Information for targeted advertising pursuant to applicable law.

Exercising Your Rights

To exercise the rights described above, please submit a verifiable consumer request to us by either:

  • Calling us at 1-877-825-8584 and request privacy team

  • Emailing us at info@ercpathlight.

Authorizing an Agent

In some jurisdictions, you may designate an authorized agent to submit your consumer request on your behalf, so long as the authorized agent has your written permission to do so and you have taken steps to verify your identity directly with us.

Verifying Your Request

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify your identity or authority to make the request.

To verify your identity, we ask that you provide us with the following information when you submit your request: (1) first name, (2) last name, and (3) phone number or email. We will use the above information to verify your identity. Depending on your type of request or the information requested by you, we may require additional information to verify your identity and fulfill your request.

If we decline to take action regarding your request, you may have the right to appeal. Please contact us at info@ercpathlight.com if you would like to submit such an appeal.

We will not penalize you, or discriminate against you, for exercising the above rights under CCPA.

Children and Minors

In some circumstances, children and adolescents may receive services with appropriate consent under applicable law. Where required by law, we obtain the consent of a parent, legal guardian, or other authorized representative before collecting, using, or disclosing Personal Information from child or minor. For children under 13, we comply with the Children’s Online Privacy Protection Act and, where applicable, obtain verifiable personal consent before collecting Personal Information Online.

In some states, minors may legally consent to certain mental health or related services on their own, or may otherwise have rights to control the confidentiality of information related to those services. In those cases, we will treat the minor as the appropriate decision-maker to the extent required by applicable law, and any parent, guardian, or other representative will have access only as permitted by law.

If we are required to seek parental or guardian consent, or to provide notice, we may ask for information necessary to verify the identity and authority of the adult providing that consent. If we learn that we have collected Personal Information from a child in a manner that is inconsistent with applicable law, we will take reasonable steps to delete or otherwise handle that information as required. If you believe a child or minor has provided us Personal Information in violation of this policy, please contact us using the information below.

Updates to this Notice

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

Contact Us

Eating Recovery Center

7351 E. Lowry Blvd., Suite 200

Denver, CO 80230

Email: info@ercpathlight.com

Policy Last Updated: May 19, 2026