Diet culture is, well, everywhere. Whether it be as overt as weight-loss supplements and detox teas or subtly disguised as a “healthy eating program” (looking at you, Noom), the societal pressure to lose weight is ubiquitous. At the end of the day, descriptions of what to eat and when to eat it all over the internet – especially on social media – and proponents of the ketogenic diet (sometimes called keto) offer a step-by-step guide on what to exclude. Spoiler alert: it’s a lot.